Boy left covered in horrific blisters from factor 50 cream
Pictured: Three-year-old Liam RobertsÂ
A three-year-old boy has been left covered in horrific blisters after suffering severe sunburn despite being covered in a factor 50 cream bought from Poundworld.
Father Darren Roberts said he reapplied the European American Designs Sunscreen Lotion to his little one 'every ten minutes' while he was out playing in the sunshine this weekend. Â Â Â
Mr Roberts, of Shotton, Flintshire, said: 'It wasn't a particularly hot day, just a normal summer's day.
'Liam was out playing in the paddling pool and we put cream on him every 10 to 15 minutes.
'When he got up the next morning, he was covered in blisters and sores.
'We had to have the biggest ones drained and dressed.
'He was in so mu ch pain he wouldn't let us touch him and at one point we had to sit in bed with him to hold him up.'
Mr Roberts said he took his young son to be treated at Holywell Community Hospital as soon as he noticed the damage to his skin.
'I was devastated for him, it was horrible, I've never felt like that in my life not being able to do anything for him,' he said.
Painful:Â Mr Roberts said he took his young son to be treated at Holywell Community Hospital as soon as he noticed the damage to his skinÂ
Dangerous:Â Father Darren Roberts said he reapplied the European American Designs Sunscreen Lotion (right) to his little one 'every ten minutes' but claims it didn't work after son Liam was left with severe burns (left)
Mr Roberts, who also has a 10-year-old daughter Lucy, said: 'I was horrified, I bought it to protect my son and it didn't do anything at all. I was disgusted.
'We expected it to work and it failed us.
'I rang head office immediately and they said they had used it and there was nothing wrong with it.'
Despite the harrowing episode, Liam is on the mend according to his father.
'He's not 100 per cent yet but he's getting there,' Mr Roberts said.
'He's back running around in the garden. When it happened he couldn't move, bend his arms or lay down.'
A spokesman for Poundworld who stock the brand in their chains across the country said they had been in touch with Mr Roberts.
He confirmed they were investigating and said: 'Product quality and safety is of primary importance to us at Poundworld and we have alerted our supplier, EAD, about this issue.
'We hope that Mr Roberts' child makes a speedy recovery.'
On the shelves: Mr Roberts bought the lotion from Poundworld for £2Â
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