Is Kalahari melon seed oil the new wonder ingredient?
Coconut oil has long been creating a buzz in beauty circles, but now a new - and more obscure - natural ingredient is being hailed as the secret to shiny hair and plump skin. Â
Beauty experts are tipping Kalahari melon oil as the latest beauty phenomenon thanks to its 'super hydrating' properties.
The latest wonder ingredient to make its way into our makeup bags comes from the depths of the African desert and is so nutritious experts claim you could live on it alone for six weeks.Â
Hailed as the perfect cure for dry, flaky skin and brittle hair, it's been described by beauty buffs as like 'stumbling across an oasis' and will soon be making its way onto the shelves of your local pharmacy.Â
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The new beauty hero: The Kalahari melon ( citrullus vulgaris) originates from South Africa's Kalahari Desert â€" one of the driest locations on the planet - and has super-hydrating properties
The Kalahari melon (citrullus vulgaris) originates from South Africa's Kalahari Desert â€" one of the driest locations on the planet.Â
Its enriching nutrients have long been one of the cosmetics industry’s best kept secrets - until now.
A natural cleanser, Kalahari melon seed oil contains linolenic acid which can help unclog pores and remove excess sebum on the surface of the skin.
The miracle oil also contains antioxidants and vitamins A, C and E help to hydrate and tighten skin, making it appear firmer and reducing the appearance of wrinkles, while also reducing skin inflammation, su ch as acne.
The oil has even been tipped as an effective conditioner for the hair and scalp without leaving your tresses greasy.
And as the wonder-product gains in popularity, experts believe it will be flying off shelves as temperatures soar this summer, leaving hair and skin dehydrated while air conditioning and chlorine from the swimming pool can also leave tresses feeling dry.
Wonder product:Â A natural cleanser, Kalahari melon seed oil contains linolenic acid which can help to unclog pores and remove excess sebum on the surface of the skin
Holland & Barrett are rolling out a cold-pressed bottle as part of their new African Oils collection by Miaflora (£9.99 for 50ml)
Nutritionist Emily Rollason told MailOnline: 'Coconut oil, Argan Oil and Cacay Oil have a new rival on the scene.
'Kalahari Melon Seed Oil is as rich in nourishing omega 6 fatty acids as Evening Primrose Oil, while its antioxidants help to keep the skin glowing, youthful and strong, making it the beauty must-have this season.'
'Omega 6 fatty acids stimulate skin cell growth, helping to regenerate and restructure skin cells to keep your skin feel supple and firm.
'It also keeps skin looking blemish-free,' added Emily, a nutritionist at Holland & Barrett who are rolling out a cold-pressed and bottled liquid as part of its new African Oils collection by Miaflora (£9.99 for 50ml).
'It also means Kalahari Melon Seed Oil could be effective at treating visible skin conditions and replacing damaged tissue to help with the appearance of scars.'
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